Verdell and Brenda Lassiter started Lassiter Excavating in 1989. Both were very knowledgeable in this field of work. Brenda had worked in her parents’ business, Dig-Mor Excavating, in Livermore since the age of 12. After school each day, she would answer phones and do filing and accounting. Verdell came to work for Dig-Mor in 1975 at the age of 17 as a mechanic.
In 1977 Verdell and Brenda married and continued to work in the family business. In 1989, they decided to venture out on their own. With help from Brenda’s parents, they formed Lassiter Excavating and never looked back. From the beginning, Brenda and Verdell were determined to keep the business local and manageable. Brenda did all the accounting and office work while Verdell managed the field and shop. It was a classic story of brain and brawn working together to create success.
Today, Verdell and Brenda are still active in the business with their oldest son, Bryce.
Meet Our Family
“When we discuss our customers, I love to bring up American franchises. Ask any of our employees and they will tell you I talk about this all the time. People have been flocking to these businesses for decades. The reason is that these companies create value and an experience that makes their customers feel they could return repeatedly and not be disappointed. That’s the culture we have cultivated and fostered over the years. While we are not in the food or amusement park business, the principle is the same. Take the fear out of the customer experience and give them the confidence that they will receive value for their hard-earned money. That’s what we strive to do.”
“One of the things I enjoy most about my job is answering customers’ questions. That’s the great thing about being in business a long time: there are not too many questions I can’t answer. And it’s been my experience that our customers really appreciate that. I know, for myself, that when I call a business and get someone who’s friendly and helpful, it raises my expectations of what I can expect from that company going forward.”
“We are a family-owned and -operated business that treats every one of our customers like family. We want to provide a great experience from beginning to end and establish relationships with our clients that continue into the future.”
“I have been with Lassiter Excavating since 2002. As the lead estimator, I have a great understanding of how to price and manage projects through all the phases. I enjoy interacting with clients, helping them develop their ideas into reality.”
“I have worked for Lassiter Excavation for 10 years. During that entire time, I have been in charge of the pool demolition department. I feel that one of the most important aspects of my job is to be up front and honest with our customers. I think our customers appreciate that we provide them with much more information than do other contractors. We take great satisfaction in doing a good job for our customers.”